Apoorav is a dynamic designer focused on sustainable practices filtered through digital approaches. Passionate about merging functionality with creativity, Apoorav crafts unique visual solutions that stand out. He evolves bold, imaginative methods and user experiences that leave a lasting impression.
This project focuses on designing sustainable and interactive packaging for water bottles, aiming to reduce environmental impact and eliminate greenwashing practices.
By replacing traditional non-recyclable materials like glossy films and labels, the project introduces fully recyclable components and innovative design solutions. The key feature includes embossing information directly onto the bottle, eliminating the need for non-recyclable labels, and incorporating an AR code for interactive consumer engagement.
Additionally, the project promotes a bottle return scheme to encourage recycling and reuse. Through this initiative, the design aims to enhance transparency, sustainability, and consumer participation in eco-friendly practices.
Plastic, when managed responsibly, can be a powerful tool for sustainability, transforming waste into a resource that benefits both the environment and future generations.
