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Ruiqing Zhao

User Experience Design MSc

Welcome!
I had four years of study in the field of industrial design, and then gradually learnt about interaction design and experience design. I believe that better interaction design is an important factor in achieving a better life.

The impact of different AR-based information types on appreciation of cultural heritage for museum potential visitors 

The use of Augmented Reality (AR) technology in museums has become increasingly popular. This project discusses whether the use of different information elements in AR can have different impacts on potential museum visitors. Mainly include the graphics, text, and audio elements. It also hopes to provide design guidelines for the design of AR experiences in museums.

Design Process

Design thinking process

In the empathize and define stage, four different design prototypes were selected for this study through the existing literature (as shown in the figure). The whole prototypes were presented through printings and Adobe Aero software. The devices used in this project are mobile devices such as mobile phones and ipads.

In the testing stage, the first version of the prototype is tested by both self-simulation and pilot test. To find out some design problems and unfriendly interactions. The main ways of improvement are:

  1. Adding an introduction before the AR content
  2. Adjust the trigger conditions for some distance-dependent information from 2cm to 5cm
Introduction part for the AR experience

Testing and Evaluation

A total of 30 people were recruited to participate in this experiment.

I used Intrinsic Motivation Inventory, SUS, User engagement scale short form, and self-written questionnaire to collect qualitative data from the participants about interest, perceived usability, engagement, and understanding dimensions.

Qualitative data were analyzed by SPSS for descriptive analysis and significance tests; quantitative data were analyzed by thematic analysis methods.

QuestionnaireDescriptive statisticsSignificance analysis
Interest-Intrinsic Motivation InventoryCount the MEAN values of the results.Data were not normally distributed and using the Friedman’s test and Wilcoxon test
Comprehension-Self-written questionnairesCounting the percentage of correctness.Data were not normally distributed and using the Friedman’s test and Wilcoxon test
Perceived usability-SUSConverting the scale scores into a total score from 0 to 100 then counting the MEAN values.Data were normally distributed and using one-way repeated measures ANOVA test
Engagement-User engagement scale short formConverting to a total score of 0-100 then counting the MEAN valuesData were not normally distributed and using the Friedman’s test and Wilcoxon test
Evaluation methods
Participant in testing

Results

Research finds that graphic and textual elements are a necessary part of AR design. However, the presence of sound can be distracting to some extent and can negatively affect the user’s understanding of the artifact.

Research finds that graphic and textual elements are a necessary part of AR design. However, the presence of sound can be distracting to some extent and can negatively affect the user’s understanding of the artifact.

Prototype Interactive

The rest of the AR prototype interactions, except for the control group prototype1, can be viewed in the videos.

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