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I’m a UX designer who crafts digital experiences that resonate with users’ hearts and minds, blending creativity with data-driven insights. My passion lies in turning complex challenges into intuitive, user-friendly solutions through empathy, collaboration, and constant innovation.

EmpowerHer is a mobile app providing Asian women a safe space to overcome sexual shame, access support, and find resources for personal growth.

Overview

This platform is designed to empower Asian women aged 20-30 by providing a safe, supportive, and anonymous space to navigate and overcome societal stigmas surrounding sexuality.

By offering accurate information and fostering a community built on solidarity, the platform aims to help women make informed decisions about their sexual health with confidence. Privacy and anonymity are top priorities, ensuring that users can participate freely without fear of judgment.

Additionally, the platform promotes open discussions, helping to break down societal taboos and reduce stigma, creating a more informed and accepting environment for female sexuality.

Design Process

The design process begins with comprehensive research to refine the problem statement, followed by ideation, prototyping, and iterative testing, culminating in the delivery of a user-centred solution.

Participant Engagement:

  • Discover:
    • Conducted an online survey with 35 participants.
  • Define:
    • Performed user interviews with 5 participants to inform insights.
  • Develop:
    • Engaged 1 participant in concept prototyping.
    • Iterative testing involved 2 participants per iteration for feedback refinement.
  • Deliver:
    • Conducted experience prototyping with 1 participant for final validation.

Features

Feature 1: Personalised Onboarding Stage

Users can customise their experience by selecting their key concerns or goals. For privacy, they can choose an avatar or stay anonymous, ensuring comfort as they navigate the app.

Feature 4: Anonymous Forums

Anonymous Forums offer a confidential and non-judgemental space where users can share their concerns and seek support without revealing their identities. By encouraging safe reporting, we ensure a supportive environment where everyone can speak freely and receive the help they need without fear of judgement.

Feature 2: Homepage & Column Articles

Users can swipe through articles like a dating app, making browsing fun and engaging. Saved educational articles are easily accessible from the homepage, allowing users to track their focus on sexual well-being effortlessly.

Feature 5: Support Groups

Support Groups provide customised support through specialised groups and experience sharing. Members benefit from virtual events and ongoing education, fostering continuous engagement and connection within a dynamic network.

Feature 3: Product Recommendations

Explore curated product suggestions with transparent reviews and detailed user comments. This approach helps users make informed, confident choices for their sexual well-being, ensuring that products are tailored to their needs and preferences.

Feature 6: Professional Help

For Professional Help, they offer flexible appointment options that accommodate users’ schedules and identity preferences. Their goal is to provide a comfortable and respectful experience tailored to each user’s needs.

Outcome & Scenario video