Stories allow us to share a part of ourselves with the world. I love listening to and telling stories, finding them an effective way to express ideas and generate empathy among stakeholders. Stories engage us on a deeper level, helping us connect emotionally and see ourselves in the protagonist’s shoes, making them a powerful tool for creating understanding and alignment in design.

I’ve always been a curious person, never accepting things at face value. When I encounter something new, I instinctively reflect and ask questions: Why does it exist? What problem does it solve? How can it be improved? These questions fuel my passion, often keeping me awake at night as I chase that eureka moment. It’s this relentless curiosity that drives me to uncover deeper insights and innovative solutions.

Since childhood, I’ve been fascinated by patterns and shapes, often immersing myself in a world of meaning. Observation is my superpower, enabling me to step back and see the bigger picture while zooming in to capture the finer details. This balance of perspective fuels my design process, helping me create solutions that are both comprehensive and meticulously crafted.