Ipsita is a graphic illustrator with a talent for creating dynamic and engaging visuals. Her ambitions span various media, from digital art to print, and she has a reputation for delivering conceptual designs resonating with diverse range of audiences.
‘Sazz’ is a brand dedicated to the plant-based movement, crafting compelling visuals for meat alternatives. Designs are vibrant, modern, and geared toward making alternative proteins more appealing. The project considers the multi-space between healthy eating, cost, taste, sustainability, the environment and visual appeal, to inspire a global shift towards plant-based diets.
This is proposed to motivate healthier, eco-friendly choices by showcasing the delicious possibilities of a vegan lifestyle. Modifying human behavior to save the planet utilizing design.
