I am a socially active creative who enjoys collaborative projects. I current concerns include diet trends witnessed in Chinese youth culture. On completion of her studies, I am ambitious to involve myself with publicly responsible advertising and promotion.
This project aspires to promote a new attitude concerning youth-nutrition for city-dwellers. People inhabiting a world full of highly processed food. Evidence shows that the rising rate of cancer is a disastrous trend for young people. There’s a proverb that says ‘you are what you eat’ suggesting a strong relationship between nourishment and body health. The scheme considers that designers use visual promotions which appeal to adolescent groups helping them realize the importance of healthy options.
The main deliverables of the campaign are webpages and posters utilising friendly, animated colour & illustrations to realise the solution.
