Unblock is a digital service designed to help young professionals in remote office environments tackle workplace procrastination by addressing its root causes – inner resistance, self-doubt, and a lack of understanding of their own behaviour. By combining AI-driven tools, cognitive psychology techniques, and a supportive community, Unblock offers personalised strategies and a buddy system to empower users in overcoming mental barriers, fostering productivity, and building healthier work habits.

Project Background

Procrastination in the workplace can significantly impact both individual careers and business productivity, costing companies thousands annually in lost efficiency. While stress and self-doubt drive this cycle, effective and comprehensive solutions remain scarce.

Solution Space Process

The solution development process for Unblock was iterative, involving continuous refinement through multiple stages of ideation and testing. Starting with key insights from research, the design evolved over five key iterations, guided by user feedback to ensure alignment with their needs.

User Research

I conducted thorough user research, including card sorting, interviews, and diary studies, to understand workplace procrastination. Using these insights, I engaged in co-design sessions and iterative prototyping to create a service that truly helps users overcome procrastination.

Bringing the Service to Life

Unblock connects users, business clients, IT services, and mental health professionals within a holistic ecosystem. It offers a freemium model, with a basic free version and a premium subscription that includes unlimited sessions, app blockers, and API integrations with tools like Teams and Slack.