Yiwen Zeng

It Says

“Discover a unique cultural heritage.”

In the United Nations Sustainable Development Goal 11, Target 11.4 emphasizes strengthening efforts to protect and safeguard the world’s cultural and natural heritage. However, the cultural heritage of small towns is often overlooked in this process. Compared to large cities, small towns face greater challenges in preserving their heritage.

Introduce

IT SAYS is a B2C2B platform that combines online interactions with offline activities, aimed at helping newcomers integrate into their communities, promoting awareness of cultural heritage preservation, and offering promotional opportunities for local cultural industries.

By engaging both new and local residents in cultural activities and community interactions, the service offers promotional opportunities for intangible heritage practitioners and cultural industry enterprises, facilitating value transfer from consumers to businesses. Additionally, it raises awareness of local cultural heritage and its protection, fostering the promotion of cultural preservation and inheritance.

Core Pillars

The platform fosters community engagement by encouraging residents to share their cultural heritage stories and discoveries, create groups for cultural exchanges, and contribute to heritage entries. Through the Heritage Adoption Programme, users earn points and experience by completing tasks related to heritage preservation, from short-term activities to long-term commitments, promoting interaction and exploration. Additionally, the platform connects users with local cultural businesses, offering discounts on cultural products and courses, enabling participants to both experience and support the preservation of intangible cultural heritage while boosting local businesses.