Yujie is enthusiastic about branding, studying how to incorporate audio-visual elements as part of immersive communication formats. She is currently focused on visual warnings concerning privacy agreements. Yujie intends utilizing her skills and experience to enter the international advertising industry.
This project considers how we frequently engage in contracts which obscure privacy rights given by the public to large corporations. Web designs provide a platform to discuss and demonstrate invisible surveillance, using interactive pages to raise awareness of the seriousness of the problem, and to amplify the voice of the user. The main outcome of the project is ‘Data Trap’, consisting of designs promoting user engagement, in terms of visual and behavioral interactions, with the outputs shown in the figure below.
Before the game starts, you can get some coins by paying your information and use this coins to enter the game. The more points you score in the game, the more tempting goods you can redeem. But all of this is false information. The real trap starts after entering the shop. Before entering the shop, there is a pop-up window that informs the user about the ways in which your information can be used, and that it is legal because you are supplying it voluntarily. However, the shop is actually not available for purchase, and your information is used, but you get nothing for it. Informed at the end of the game, this is actually a situation you face every day. We will delete it, but what about them?
Some of the key props of this set of web games are drawn using an flat illustration style. These machines are gambling in nature, which can make users feel the excitement and also suggest the existence of traps.
The shop mechanism can inspire users to use more personal and private information in exchange for gameplay opportunities to jump into the data trap.
Here is the design of four key pages.
