UX designer, specializing in cross-cultural fields. Committed to understanding parenting habits and family needs in different cultural backgrounds, help parents better raise their children in diverse cultural environments by transforming complex parenting challenges into simple and effective design solutions.
Final Project
FngerVillage is a parenting support app designed specifically for busy professionals relocating to a new cultural environment. This app helps parents quickly master parenting skills related to the new culture by providing personalized and timely parenting advice, expert insights, and community interaction.
Due to cross-cultural demands, I adjusted my approach by creating an online survey and secondary research to measure people’s perceptions of current cross-cultural parenting. The result obtained this persona.
To generate ideas from my idea, I utilized user persona research, framing my approach with “What if” questions and statements
Community Support
Personalized
What if encourage parents who lack parenting experience to share, observe and imitate experienced parents?
What if create a parenting learning environment to help parent?
Concept Statement
There’s an opportunity to create a parenting support system for parents with children of any age who have recently moved to a new unfamiliar cultural environment, who are also busy professionals and lack knowledge and confidence in how to raise their children. The support system can provide just in time and personalized guidance which can create a learning environment that will help parents quickly learn effective parenting skills relevant to the new cultural environment. It will empower parents who lack confidence by connecting them to online social support that can encourage parents who lack parenting experience to share, observe and imitate experienced parents in the community, so that they can better adapt the new parenting environment and use new parenting behaviour.
Information architecture served as the blueprint for visual hierarchy of the app, guiding my decision-making process as my progress to building the wireframes and allowing me to decide the significance of each element.
Through concept statement and information architecture, I created a user flow that effectively addressed users’ pain points and ensured their user experience.
Conducted multiple iterations and adjustments were made using wireframes and medium fidelity prototypes. The wireframes emphasized functionality and user flow, avoiding interference from visual elements in the preliminary stages. And the mid-prototype further refined my design, including more visual elements and basic interactive functions. Meanwhile, it is used for conducting more detailed usability testing, verifying design assumptions, and conducting final confirmation before development.
